Hi, I'm Pat James, or 2PJZ, from Melbourne, Australia. My brand revolves around my passion for cars and creating high energy, valuable and technical content to make the car scene a better place. I've owned 27+ cars, and driven more than I could ever count, and via my content I take you on my automotive journey and show you what it's really like to do this new age automotive journalism/content creation venture.
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2PJZ Debrief - Edition 3: Things Are Moving Fast
Published over 1 year ago • 4 min read
Your exclusive access to cars, content and the journey behind 2PJZ.
Wednesday, 26 February 2025
2PJZ Debrief - Edition 3
Hello Reader,
Welcome to Edition 3 of 2PJZ Debrief! I'd also like to warmly welcome all the new subscribers.
No matter why you’re here, my goal is simple: to make sure you walk away with something valuable.
Let’s get stuck in.
Quick Catch-Up
My favourite pieces of content from the past fortnight.
Instagram: This is EXACTLY how I grew FAST - and how you can too.
The best way to support what I do, at no cost, is to head over and subscribe to my YT. My stretch goal is 50k followers by EOY, and I'm currently at 4.6k. I'm confident we'll get there, but I need your help!
Behind the Camera:
I love using this newsletter to share with you what I'm working on behind the scenes and to give you the first look at projects before sharing with the rest of my audience - which this week surpassed a total of 80,000 across platforms. Wild!
I've been hard at work investigating partnerships that I feel will provide value to followers and also allow me to monetise 2PJZ so I can make this a full-time venture and keep bringing you the news and content you value. More on that in the 'Where My Head is' section.
But first – here’s some breaking news and a huge ‘pinch me’ moment.
This week I was invited by Aston Martin to attend the launch of the new Vanquish. Nobody else knows this yet, and in about four hours (from the time of sending this email) I'll be there and producing content and witnessing the first-ever car launch I've been invited to.
I'll also be given the keys to one of their flagship models at the end of the month - so stay tuned for more on that.
In about two weeks, I'll also be taking part in one of Australia's best automotive events. And while I can't share the specifics of these arrangements right now, I wanted to share the news with you as dedicated supporters.
In the picture below, you can see this great British marque isn’t the only one keen to work with 2PJZ. Things are becoming incredibly exciting – and real - and I can't wait to see what's in store. The hard work and daily consistent efforts are starting to bear fruits.
An interesting and exciting meeting took place on Monday...
Lessons and Learnings:
One thing that stuck with me this fortnight:
"We are so focused on our future that we forget that we are in the middle of what we once wished for".
I've always been the type to not rest on my laurels, and being someone who likes to set goals, achieve them and set bigger goals, I came across this quote on TikTok.
I don't usually relate with many of these trite TikTok motivational posts, but this one stayed with me.
Given the developments I'm experiencing with 2PJZ, and the fact that everything is happening so fast, I don't feel I have time to stop and smell the roses.
But working with brands that I've admired is something I dreamt of well before returning to regular posting in May.
It's a reminder for me - and also something I think you should reflect on - that even though you may not be fully satisfied with where you are, be proud of yourself for any developments you've made in the past few weeks, six months or the last year. Every step you take is moving you forward.
Where My Head Is
Monetisation.
It's an incredibly tricky topic to tackle.
But making daily videos of cool cars I find at meets won't pay my mortgage - sadly.
I started posting again to be different, and I'm not interested in pedalling a course or another cheap product that lines my pockets and delivers no real value for you.
Between a daily short-form and weekly long-form content schedule, I've been pouring the rest of my brain power into how I best monetise.
If I'm honest, it's terrifying, yet exciting.
I'm currently working through developing a few physical and digital products aimed at varying segments of my audience.
Some of you followed me purely because you like cars. Some found me, and this email list, through my new posts about how to create content or work in the motorsport industry. Some of you clicked 'subscribe' to learn more about travelling to Japan.
What I'm developing will hit - I hope - all of those interest groups. Learning what it takes to create these things is both a stressful and exciting project, and I can't wait to share more.
If you want to learn how to work in automotive or create content, I'm not gonna sell you a course, it's going to be something much more developed where you'll have real regular touch points with me.
If you just like cars and want to support and represent what I do, I'll be developing a premium product tailored to this.
If you want a subscription to exclusive content, more BTS access and direct touchpoints to ask me questions, I'm considering a Patreon.
And if you just like watching my content - there is no pressure to buy anything.
Just having you here means the world.
But if you want to see me in cooler cars, I'm developing ways in which we achieve that together.
Spread the Word!
If something stood out to you from this edition, send it to a friend or share to your Instagram story. I want to reach as many people as possible who will find this valuable, and the only way that will happen is with your help.
Do you have feedback or questions? Hit reply.
Looking for help with brand building, motorsport communications strategies, or content creation? I’m planning to open up consultation time -shoot me a message if you’re interested.
Sharing my love for cars and the stories that define them.
Hi, I'm Pat James, or 2PJZ, from Melbourne, Australia. My brand revolves around my passion for cars and creating high energy, valuable and technical content to make the car scene a better place. I've owned 27+ cars, and driven more than I could ever count, and via my content I take you on my automotive journey and show you what it's really like to do this new age automotive journalism/content creation venture.
Your exclusive access to cars, content and the journey behind 2PJZ. Wednesday, 9 July 2025 2PJZ Debrief - Edition 12 Hey Reader, Welcome to Edition 12 of 2PJZ Debrief. This fortnight’s newsletter is forgoing the usual structure to dive into my biggest creative project yet – a short film commissioned by BMW Australia to celebrate 50 Years of the BMW 3 Series. I began work on this project in March, and everything, from the initial concept to exporting the video, was entirely directed by me,...
Your exclusive access to cars, content and the journey behind 2PJZ. Thursday, 26 June 2025 2PJZ Debrief - Edition 11 Hey Reader, Welcome to Edition 11 of 2PJZ Debrief. This one is a little late. Over the past couple of weeks, I’ve been dementary, juggling full-time work, shooting car features, and setting up my new creator studio in collaboration with Desky. That build is coming to my Instagram and YouTube very soon. A lot has been happening, and I’ve learned a lot in the process. Let's get...
Your exclusive access to cars, content and the journey behind 2PJZ. Thursday, 5 June 2025 2PJZ Debrief - Edition 10 Hey Reader, Welcome to Edition 10 of 2PJZ Debrief. Real talk: Juggling 2PJZ, a full-time job, the gym, and life lately has been a lot. Some weeks feel like a blur. But I always come back to this newsletter, because it’s my space to update you properly - no filters, no algorithm ranking, no fluff. Let’s get stuck in. Quick Catch-Up My favourite pieces of content from the past...
